Friday, November 13, 2009

How To Get Started With Real Estate Internet Marketing

By Alexis Jameson

If you are a real estate broker or agent you know the value of being able to market your services. It is even harder now to get people who are interested in buying and selling to your door. To remain at the top of the minds of buyers and sellers and get the edge on your competitors you have to effectively understand the payoff real estate internet marketing can bring.

There are tons of consumers looking for real estate details on buying or selling a property, so, how do you get them to contact you? The old advertising methods work for some, but not all. Using new real estate internet marketing ideas will help.

Even if you have a website already, check to see if it is one that will be attractive to visitors. The most successful sites have useful tools, interaction capabilities, and excellent content.

Adding real estate internet marketing tools like mortgage calculators, community information, maps and other things will make visits to your website more enjoyable and make them stay on your site longer. Another rule of thumb is to have a way to capture their email address and get permission for further communication.

Using links that will invite your visitors sign up for alerts of similar houses that may come into the market in a particular community of interest or price range is a sure way to keep a relationship going.

Marketing ideas that have proven effective for realtors are free marketing analysis for the home. This is valuable and will drive traffic if it is offered at no cost. Many realtors are developing videos.

A video of you can successfully help them quickly buy or sell and packed with other valuable benefits will gain their trust. These are just a few basic real estate internet marketing steps that can make a difference.

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