Friday, January 15, 2010

Collar Pins - Cost-Effective Marketing Tools

By Kyle Price

Giving a corporate gift is a step towards building brand awareness and is an important part of any company strategy. It has several other roles to play in a company as well, and therefore picking the right gift is very significant.

Collar pins are both attractive and come in many colours and styles, and therefore are perfect as corporate gifts. These pins come in innovative designs and can also bear the company's name on them, which enhances their attractiveness. They can even bear the company's message and can be made in the shape of a product the organization deals in or manufactures.

By virtue of their versatility, they have a great impact on employees and customers. As corporate gifts, they satisfy both employees and customers, and therefore they help in employee retention and in generating repeat business.

Price is a critical factor while picking a corporate gift. With collar pins, budget is never an issue, because their market price can never surpass their appeal. Their versatility makes them sought after among the recipients and unlike several other gifts that are mere showpieces adorning desks at workplaces, collar pins are taken around everywhere. Collar pins are regularly worn by employees, and their greater use ensures higher visibility and awareness of the brand among the public.

However, companies should consider some critical factors before deciding to give away collar pins as corporate gifts. Durability of collar pins is of utmost importance as they are meant for regular use.

The second aspect is printing of design on the collar pins, which must be sensible and attractive so that it enhances their chances of being worn on a daily basis. Excess of colours and absence of symmetry in design of the pin might have an adverse effect on people, and hence they must be avoided. Moreover, the practicality of use must be a prime consideration at the time of designing collar pins as corporate gifts.

Corporate gifts are a good way for an organization to reach out to its target audience, as such gifts have great visibility and circulation among the public. In this regard, collar pins fit the bill like no other corporate gift does. They have been used widely by businesses for ages and have always shown remarkable results. Considering all the exclusive qualities that collar pins have as corporate gifts, organizations that have been disinclined in making use of them must wake up to their potential.

About the Author: