As you go more and more into SEO or Search Engine Optimization you will find that not many people know that SEO and link building go together and are the most effective search engine marketing. For the new people that just started looking at the subject I think that it is best that we start from the beginning and the beginning here is what link building is.
With a little thing called SEo, you can do wonders with who see and who uses your site. Let's say for instance that you have cheese business that you want to run online and want to advertise your website, you will use keywords like cheese, or cheese north cumbria (or any other area you live in) to add to google adwords.
You might think that it is easy and that you can just build a website and submit it to search engines, sure you could do this, but you have no guarantee that you will get traffic or that you will rank anywhere or even that your submitted website will be considered for listing.
First and foremost, SEO is Search Engine Optimization, and this is what the search engine use to look for your website. A potential client will type in a keyword into the search engine, and then as they press enter the search engine will list all of the websites that is best described by that keyword.
So let us get to the link building, this part is not as tricky as the SEO itself, this is why it comes at the very end, and as a side note, if you have it in your budget to pay someone to do your SEO for you, it will be best to do so.
The point is that advertisgin has been around for a long time, and that it can only make your company go from strength to strength.
If you think that you can get by with your online company without doing any sort of advertising you will find that your business will go down in a few months. There is no way that any business on the internet will survive not doing SEO.
For those of you who do not know, SEO is the only way for you to get the name of your business out there, which is why everyone who wants to survive as a business is doing it today - you should too.
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