Sunday, October 18, 2009

Keyword Density Is A Key Factor For Writing Articles When Promoting Your Online Business

By Ron Cripps

Having the correct keyword density and positioning are vital parts of preparing your written material for search engines. You need to know how to place the keywords in the article so that when the search engine spiders scan your page they see the keywords.

What is a Keyword?

A keyword is a word that is going to be placed in your written article various times, not just once as that would make every word a keyword. When a spider determines that you have a word located several times in an written article, it will determine that your page may be helpful to people that search for such a keyword.

Your Keywords Can Hurt Your Marketing Efforts If You Use Them Two Often In Your Content

When you use a keyword too regularly in your written article it is deemed as "keyword stuffing" and that is a damaging matter. When the spiders consider that you are keyword stuffing they see it as a deception and they will penalize you for that behavior. Keyword stuffing is so dangerous that if you are not careful you can finish up getting the rankings of other web pages on your site set down or worse you can get blacklisted by search engines for doing this to often.

What is Keyword Density?

Keyword density is calculated on the number of occasions that you position the keyword in your written article. The majority of individuals will come up with a percentage to help guide them on how many occasions they will use a keyword in their written article. For example, if you have a five hundred word article and want to achieve a keyword density of 5%, then you will want to have the keyword in your written article exactly 25 times.

Many guidebooks have been produced that will offer you their theory on what the ideal keyword density is. Still, in the end you will have to determine which density is more lucrative for your articles. Webmasters like to control their own density so that they can reach the results they need. As long as you don't over optimize and you are establishing sufficient profit from your rankings, then you can choose whatever keyword density you like.

Knowing The Right Keyword Density of Your Articles Will Increase Sales

No matter what precise density you choose, it is necessary to place keywords so that there are more at the start and finish to develop an hour glass outcome. Selecting the right density for your written material is important to generate money, so that your article climbs the ranking ladder.

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