Sunday, October 18, 2009

Business Promotion Using 5 Unique Signage Methods

By Harrison James

The field of signage is very broad, and constitutes of contemporary methods for the promotion of business. Advertisement through signage appears more convincing and interesting. It also helps in conveying the message to the passer-bys by graphical representation. On the other hand, there are several common ways to voice your message to the public including billboards, road signs and sponsoring events.

However, these methods have become so common that hardly anyone ever notices them anymore and thus, new innovative ideas need to be considered to convey any message to the public. General human psychology shows that most people are intrigued by new things, and do pay attention to things that are new and unique for them.

Advertisements that include signage are generally small and do not require complex arrangement or extensive texts to convey their message. Therefore, they can be easily displayed on small as well as large scale mediums, without creating any difficulty or hindrance in transmitting the message to the general public. Following are innovative and unique ways to advertise through signage.

Logo Clothing:

The use of LCDs or LED screens is used in order to promote business in an effective and captivating manner to the general public. This method is, however, an expensive one and can be employed only by companies having huge sum of money reserved for advertisement purposes. This is an unusual method which successfully attracts attention of everyone.

Logo Clothing:

Vinyl paints can be used to display these signs in a very attractive and colourful way. These paints have the quality to make thing look very prominent, and thus, they can be used to advertise on cars or other vehicles. Vinyl letters can be used to promote the company or a cause by placing them on the vehicles of the company. They become continuously roaming advertisements and are bound to catch the attention of the public.

Huge LCD or LED Screens:

Logo clothing is an effective signage technique which is more commonly used in the present world. Symbolism plays a vital role in the modern world and people are more attracted towards the symbolism technique of displaying ideas. The symbolic representation of ideas can be made through computers.

Air Balloons:

Nowadays, air balloons are also in use to convey the theme of the business in a unique way. These air balloons are relatively slow-moving, carrying the message. The message can be conveniently seen by anyone due to the huge appearance of the texts on the balloon. However, there are specific techniques to create messages on these air balloons.

Air Balloons:

Air balloons can be designed in a specific way to display signage in a very attractive manner. They are slow moving and are huge enough to catch the attention of almost everyone. They are thus, a very attractive way to display advertisements using signage.

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