Saturday, October 3, 2009

Why Publish an Ezine?

By Matt P. Jacobsen

To start earning a passive income online it is not always necessary to sell your own product. For example you could start publishing your own electronic newsletter, otherwise known as an ezine.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. Your subscribers will request your newsletter of free ebook. You then send out follow up issues of your newsletter automatically. this is a great way to build trust with your subscribers.

As the publisher of your own ezine, you are able to gain the benefits of a conventional newsletter by building a relationship with your subscribers, and also creating value in the products and services that you offer through your website or blog. Another added bonus is that you are saving several trees in the process by using an electronic medium. This also creates a perfect communications medium for your audience to relate to you, and you to relate to them on a more personal level, while providing them with an important value added service.

Other benefits include saving lots of time, money and effort. There is no need to invest in expensive publishing equipment, office space, or office worker staffing. You are saving a tremendous amount of resources while not compromising the importance or value of your content and your message.

One of the key components of creating your ezine will be choosing the right auto-responder. You will want to make sure that the broadcast feature is included with the service, and that there are options for subscribers to confirm their subscription, as well as have the option for opting out of your list. Once you have built your list of dedicated subscribers, then you can convert them to prospects and customers. One of the best available auto-responders is Aweber.com

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you. Publishing ezine articles is a perfect way for you to connect with a targeted group of active listeners who are interested in what you have to say in your area of interest.

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