Brochures play a vital role in the marketing of a business. They lend credibility to a organization by introducing and describing its products or services, company background and other unique selling points in a compelling manner. Shoddy work on a brochure can cause irreparable damage to the reputation of the company and hence it is very important to take considerable degree of care and attention while developing it. As you read along, you will get some valuable information on various aspects of brochure printing and design.
The primary purpose of a brochure is to convey information. However, it also has to be good-looking, so that prospective customers are tempted to read through it. There should be a correct proportion of text and graphics, and the colours should be used judiciously. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure must look neat and attractive, without compromising on simplicity and structure.
While developing a brochure, brochure printing aspects should be carefully considered. It is recommended to get a test print of the designed brochure to get a feel of how the printed brochure will appear before sending it for a mass print job.
You can also search great designs in mags, and most probably in the internet. Be sure that your design is related to what merchandise or services you are advertising. You can make an impressive brochure if you work with your creativity and resourcefulness.
You should also be mindful of your financial allocation for brochure printing while conceiving the design. Gray scale printing is cheaper than color, hence if you are on a small budget you may want to go for the former. If you are not limited by budget and are looking for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. A concise brochure which needs printing on either side of the paper will need a sufficiently thick paper for printing.
Looking for rebates from the printing company is a good approach if brochure printing is being done on a large scale. However, never compromise on quality, as you do not want to create a poor impression of your company on prospective customers.
The primary purpose of a brochure is to convey information. However, it also has to be good-looking, so that prospective customers are tempted to read through it. There should be a correct proportion of text and graphics, and the colours should be used judiciously. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure must look neat and attractive, without compromising on simplicity and structure.
While developing a brochure, brochure printing aspects should be carefully considered. It is recommended to get a test print of the designed brochure to get a feel of how the printed brochure will appear before sending it for a mass print job.
You can also search great designs in mags, and most probably in the internet. Be sure that your design is related to what merchandise or services you are advertising. You can make an impressive brochure if you work with your creativity and resourcefulness.
You should also be mindful of your financial allocation for brochure printing while conceiving the design. Gray scale printing is cheaper than color, hence if you are on a small budget you may want to go for the former. If you are not limited by budget and are looking for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. A concise brochure which needs printing on either side of the paper will need a sufficiently thick paper for printing.
Looking for rebates from the printing company is a good approach if brochure printing is being done on a large scale. However, never compromise on quality, as you do not want to create a poor impression of your company on prospective customers.
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