Since April 2009, Google was in the service of local advertising in its search results pages of search engine. Although the provision was changed slightly and the number of business listings that offer diversified, which has remained constant is a local Google map and a list of local businesses that are relevant to the words key typed by each search on Google.
For small local businesses has been a big boost when it comes to competing with large national franchises, providing a precedent for small companies in local markets. And the price is good, too! Google offers a business directory for small business for absolutely free. However, it is important that small businesses know some key points to building your list of cases at most.
Choose the right category for your business listing Google
A key factor for a list of companies successfully is choosing the right categories that your business listed in local search results. To date, the company Google to choose five (5) categories. One category must be a current category of Google and the other four (4) can be categories you choose for your ad.
The categories are usually responsible for key phrases that individual searches of the company could write these words. For example, if you're a plumber, a typical keywords that someone looking for your business can be used for "hydraulic" and "water." To find the power of Google's class, all you need to start typing a keyword in the Google Directory of business information (called "Places in Google) and Google will suggest keywords that are in your business. Choose one that fits to your business. that satisfies the need to use their existing categories. Now the other four (4) is up to you ... and it is important that you get this right, because it can mean the difference between received from various opportunities for small business ... or anything.
Choose keywords that popular categories
As mentioned above, you want to use keywords and keyword phrases as your category, but what would you choose? You should choose those that most people are looking, of course. These popular keywords put your company in front of the majority of potential customers and give your business the most exposure. And guess what? Google Good ol 'will help you too. Just go to Google AdWords for keywords, enter your search term "word or phrase" box, which describes the company, type in the letters that show the code "captcha" security and press "Search" to get a list of keywords on Google is proposing. Select keywords to the highest monthly searches in your business.
But do not stop there ...
Unfortunately, for many (but happy for you), many companies collect the four key words that are most relevant to your business popular the keyword tool from Google, they use their other classes and stop there ... but he made a critical error, because all the results of these keywords in local search.
Now this is something very important so let us be very clear. The key to identify the optimal classes is to ensure that you choose the keywords are popular and have also produced a local search, too. Here is an example -
Say you're a piano teacher, and you use the Google keyword tool to find keywords most popular related to your business. Google suggests the following keywords as popular keywords -. "Teaching the piano" "piano" piano lessons "and" how to play the piano "That seems reasonable enough, but it is not until you check the Google search, you find very few information important. Only two key phrases to produce a local search - ". Piano Lessons" Piano Lessons "and the other two keyword phrases are not. Interesting!
Keywords Lessons
So the lesson to get the maximum exposure for local businesses is to choose popular keywords that are related to your business, but also to ensure that these keywords will provide local search results. If they do not, you are wasting the opportunity to start their own business data is displayed and not fully take advantage of the visibility that Google wants to give you and local businesses.
