Monday, January 18, 2010

Getting Opportunities During Crisis

By Masami Sato

How we should react when economy slows down.

When the financial market is unstable worldwide, the first reaction of most people is to hold on to what they have and also cut costs. They also presume that practically everyone is doing the same thing, as that is the impression that newspapers create.

However, each and every person ISN'T doing so. There are sections of the society which prosper, come what may. Those, who feel surprised about this odd equation, can find the clue for it in a most obvious place where they might have missed it. It might be worthwhile to analyse it together.

When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.

The reality is that when we learn how to be in control and in our power, we can stay above everything that is happening no matter what happens around us. Let's take a look at how.

'Go-getters' or 'Go-givers'

Consider a situation where we want much more - fatter profit, a salary boost, lengthier holidays, better freedom, and better prospects.

When we yearn for a thing, our response is to try to get it. By that yardstick everybody is a 'Go-getter'. And a 'go-getter' is understood as a dynamic, enterprising person with leadership qualities. Such an attitude is a prime requirement for succeeding in life as we understand it. Nevertheless, there is an innate conundrum. When these approaches are put into practice, there are certain unanticipated, though unavoidable upshots.

Because after 'getting' and 'having' it what tends to follow is 'losing' it. We either lose it physically or we lose interest in what it was we got.

So then we immediately shift our focus to getting more. And here's the real problem; the more we do that, the more we create a cycle that actually makes us continuously feel as though we do not yet have enough. It's like a carbohydrate addiction!

But what if we turned our 'getting' into giving?

You might be conscious that the act of contributing produces a unique pleasure. This arises from gratification and not from alarm or self-indulgence. One can go on contributing and get so much in return like a most rewarding expedition.

Our charitable and contributing approach will produce charitable and contributing customers and group mates whereas our concern about the cost and "getting tendencies" would bring in only like-minded co-workers. Companionship with such people is surely not welcome for us!

Creative capitalism

Many businesses see this now. They are now starting to give more and more in various ways. There's a veritable 'sea-change' going on as more people 'get' the role that giving can play in their business. Bill Gates is a class example. In a July 2008 lead article in TIME Magazine he referred to it as 'Creative Capitalism'.

He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.

The essence of what he says is that when a business has ties with the idea of giving in one way or other, it is bound to be more tempting to others. It stands out above thousand businesses the attributes of which are similar.

Creative Capitalism is about rising above what we reluctantly settle for to reach what we truly aspire to. When we can capitalise on our ideas and imagination in a way that benefits and nurtures the wider community and network; we stop wasting our resources, efforts and talents in trying to temporarily win. We start creating the real win for ourselves and for the sustainability of our global economy.

The charm of effective giving

Corporate Social Responsibility (CSR) is the phrase that's often used to describe giving back at a corporate level. It's becoming almost a required part of corporate business practice. Yet when it's done out of a sense of obligation or with the intent to just make ourselves look good, people eventually get what it is. It still is a temporary strategy.

However, 'giving' people and businesses always attract more. The passions and beliefs behind what they do are shared with the people with whom they connect. They attract something beyond what the slick PR or marketing campaign provides.

What is likely to be the upshot if some of the capital meant for marketing is apportioned for contributions?

From the act of giving rises something that transcends us. The act of contributing results in revelation. And this revelation ensues only when it reverberates across those whom we want to arouse. And we are aroused when we become part of the happening totally. We cannot be satisfied with the narratives that are passed on to us. Those tales have to be lived in. in the end it is human nature to yearn for the satisfaction of making our own donation - to our kith and kin and organizations and society.

Transaction-based giving makes it inevitable

The ability to give just got so much easier too, thanks to an initiative (some would say a 'movement') called Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the home of transaction-based giving. Transaction-based giving changes everything. Let's use some imagination to see why.

How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?

Or a different scenario where with every subscription to a journal that you would like to read, a sapling gets planted somewhere where it was badly needed? Or whenever you ate out, someone routinely got fed out of its profit?

Or let's say you're being coached in your business. How interesting would it be to know that a child was educated for one month as a direct result (and by the way, all it cost the coaching company to do that was 60 cents per day).

Or maybe even the speaker you hire for your conference makes sure that kids who can't speak (because of facial deformities) now can by automatically giving back to a worthy cause connected to those kids. All of a sudden, you feel good too because you've done some good!

Imagine now if you could apply transaction-based giving in your own unique way to match your main products/services to engage your customers and team members to be part of the giving story. Here's how.

The actual winning economy

Already, companies right around the world are 'getting' the power of this transaction-based giving. Just one example-the UK's leading supermarket chain, TESCO now gives a school uniform to a child in Kenya whenever a customer buys a pair of school trousers.

Volvic is a Mineral Water Company that launched its scheme of transaction-based giving program last year. They help the cause of making wells in Africa. They call the scheme Buy1 GIVE 10 as it helps in generating a flow of 10 litres of water in the well, by every single litre of water they sell.

Small to medium sized companies are now starting to take leadership in expanding this global giving movement through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with a mechanism that has turned this transaction-based giving into something every one of us can be involved in.

Buy1GIVE1 is the home of the most impactful transaction-based giving in the world because it connects any business of any size to any cause in the world. It's creating a global community of business givers and for SME`s, Buy1GIVE1 connects businesses, their customers AND charities in a way that hasn't been done before. And it all happens automatically.

You can enroll yourself as a citizen of this marvel of universal giving by simply getting a Buy1GIVE1 `VISA` directly from the Buy1GIVE1 site at www.b1g1.com. And if you are an entrepreneur, you can become a B1G1 Business through making an online application and choosing the requirement for which you would like to donate and your product or service through which you would prefer to do it to initiate the giving. Buy1GIVE1 forwards the whole of the donation to their international Worthy Cause Partners (with more than 528 projects to choose) making the giving entirely satisfactory.

Do you know?

* Half the population of the globe -about three billion people-is forced to survive on less than two dollars a day.

* Nearly a billion people entered the 21st century unable to read a book or sign their name.

* UNICEF has reported that more than 30,000 children die every day due to abject poverty, which makes it 20 child a minute and 210,000 a week.

* Just 12% of the people worldwide utilize 85% of the water available for human consumption. And this 12% does not belong to any of the underdeveloped countries.

* One billion people lack access to basic health care.

* 63,000 square miles of rainforests are destroyed each year.

Figures From Global Issues

Buy1GIVE1 Businesses- take a look at these examples

* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)

* Learning to learning (www.kipmcgrath.com.au)

* Medical treatment helping in medical aid (www.primanora.com)

* Phone card to communication (www.ultimatecomms.com)

* Relaxation to healing (www.meditate.com.au)

* Weight loss to kids' meals (www.bodychain.com)

* Aesthetic blinds to lights to schools (www.blindscouture.com.au)

* Socks for comfort to feet free of frostbite (www.socksforhappypeople.com)

* Coaching to educate social entrepreneurs (www.b1g1forcoaches.com)

* And for an overall look, simply go to www.b1g1.com.

Discovering what we are looking for-Nature has got the answer

So let's let us return to the starting point-turbulent economics and managing to get what we need. The needs are in fact not all that knotty. They are just a group of three words that begin with the letter S - strong bonds, solidarity and society.

When we can pool resources and not segregate and when we can divine a proper way to augment what everyone has got and not cut down from what each has got, we understand that there is a veritable cornucopia of sources to be had in the world. And when we bond, not just with our physical persona, but with our intrinsic selves, we discern something completely fascinating -that we're all ONE. Then we comprehend how uncomplicated it is to form a universal community from something as ordinary as giving.

And nature gives us a real clue to that.

In nature, bees and butterflies pollinate flowers and create sustainable flower gardens for many generations to thrive on. It's been in front of us all along!

When a fiasco inundates the world, it should be leveraged to turn it into a benefit to return to normalcy. Now is the time to acknowledge what we have got and forge ahead to succeed.

And when a person chooses to donate now itself, in spite of the financial crisis, he will feel more contended. And with this contentment he will find a hope that is rekindled anew, which will ring a bell on how the ebb and flow of things can change. Today's charity might be that which will reverse the flow.

About the Author: