Friday, December 4, 2009

Use Online Videos To Drive Traffic To Your Car Dealership Website

By John Harvey

Your car dealership's products, services and sales team all can be promoted by using online videos. But many car dealers have never heard of video search engine optimization, or if they have, they don't know how to do it.

A few companies do a wonderful job implementing video search engine optimization (VSEO) for car dealerships in the United States, increasing the visibility of their services and car inventory. Video search engine optimization can actually be called today's number one most powerful internet marketing tool.

Think about it. Would you rather read about a car dealer or a used car dealership or would you rather see a video testimonial of a current customer? Video can help you so much with you car business. You can show potential customers videos about your inventory, your present sale force in action, events at your dealership, introduce them to you dealership or like state above show them some video testimonials.

Within the few minutes it would take to watch your video clips, a customer would be able to check out some of your sale people, look at some of your inventory and form a first impression of your company.

It might be scary at first, because a video will put yourself out there. But most car dealers see the incredible opportunities that videos present. Car dealership videos can be informative, creative and even funny.

An effective video presentation offers a great service to your potential customers, but it also gives you the ability to get traffic from sources that up to now have remain untapped. Video search engines have huge numbers of visitors, and if your video is successful, you will drive some of that traffic directly to your website.

If you think about the benefits that free traffic from the search engines, video engines and social media sites can provide for your business, you'll realize that VSEO can be a powerful marketing strategy. With the right kind of support you'll be sure to get results that your own domains and dealership websites could never get without using videos.

Read more about video search engine optimization and its opportunities. This is a field that's still wide open, but many car dealers are learning about this marketing tool. It's only a matter of time until it will be hard to rank highly because the search engines and video engines will be flooded with car videos.

About the Author: