When you're rushing through the day and the light turns red, what is the first thing you do? Most of society looks around and checks out things like license plates, bumper stickers, and the landmarks around them. Seriously, how many times have you gone home and said, "I saw this bumper sticker today and it said..." This happens all the time and we're influenced by the little things more than we realize. If you're a business owner, it's time to use this to your advantage.
One of the biggest inexpensive advertising marks today is custom bumper stickers. You can put anything on them, but most people strive for a name, web address, and a clever slogan or saying to go with it. They're basically providing you with a conversation piece later in the evening. Just think about it for a minute. You see a bumper sticker like this while sitting at a stop light. When you're at home eating dinner you tell your spouse or kids. The following day they tell a few people and before you know it, the word of mouth is spreading like wildfire. Eventually though it comes across someone (if not you) that becomes a new customer.
First you need to capture their attention. You need your specific bumper sticker to grab their eyes. Here are some tips on how to make yours stand out from the crowd:
*Color- Obviously you don't want to go crazy here, but it definitely needs to stand out.
* Brand It - Be sure to incorporate your logo or other branding on your bumper sticker. You want people to immediately associate the sticker with your specific business. Instant recognition is your goal.
* Positioning - Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don't mix it in with other bumper stickers where it will lose its impact.
* Easy To Read - Make your bumper sticker easy to read. Use a simple large font. Be sure you can see it and read it from a car length away.
*Easy to Remember- Just like the big websites today have "one-word" names (Yahoo, Google, MySpace, etc.), you should keep yours short and clever as well. Doing this will allow people to remember it easier, which in turn will be easy to pass along to others.
Even in a municipality with approximately 200,000 residents, consider how many people would see your bumper sticker even if you just stopped at four stoplights. Every time you're sitting still-and sometimes even when you're moving-people will be reading your message. While they may not consciously choose to remember it, chances are it will be there in their subconscious awaiting later recollection.
Sometimes it will be something else that triggers the memory. Perhaps someone else will say something about your business or they will see an advertisement in the newspaper. Or they may just be doing an everyday chore and all of a sudden they think of your bumper sticker. With every exposure to every new person, your business will become more familiar with current and prospective customers.
One of the biggest inexpensive advertising marks today is custom bumper stickers. You can put anything on them, but most people strive for a name, web address, and a clever slogan or saying to go with it. They're basically providing you with a conversation piece later in the evening. Just think about it for a minute. You see a bumper sticker like this while sitting at a stop light. When you're at home eating dinner you tell your spouse or kids. The following day they tell a few people and before you know it, the word of mouth is spreading like wildfire. Eventually though it comes across someone (if not you) that becomes a new customer.
First you need to capture their attention. You need your specific bumper sticker to grab their eyes. Here are some tips on how to make yours stand out from the crowd:
*Color- Obviously you don't want to go crazy here, but it definitely needs to stand out.
* Brand It - Be sure to incorporate your logo or other branding on your bumper sticker. You want people to immediately associate the sticker with your specific business. Instant recognition is your goal.
* Positioning - Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don't mix it in with other bumper stickers where it will lose its impact.
* Easy To Read - Make your bumper sticker easy to read. Use a simple large font. Be sure you can see it and read it from a car length away.
*Easy to Remember- Just like the big websites today have "one-word" names (Yahoo, Google, MySpace, etc.), you should keep yours short and clever as well. Doing this will allow people to remember it easier, which in turn will be easy to pass along to others.
Even in a municipality with approximately 200,000 residents, consider how many people would see your bumper sticker even if you just stopped at four stoplights. Every time you're sitting still-and sometimes even when you're moving-people will be reading your message. While they may not consciously choose to remember it, chances are it will be there in their subconscious awaiting later recollection.
Sometimes it will be something else that triggers the memory. Perhaps someone else will say something about your business or they will see an advertisement in the newspaper. Or they may just be doing an everyday chore and all of a sudden they think of your bumper sticker. With every exposure to every new person, your business will become more familiar with current and prospective customers.
About the Author:
About the author: Buck Thompson recommends bumper stickers as a clever marketing strategy that can broaden your reach through stickers.
