Companies of all sizes and budgets make use of brochures as an essential promotion tool. They integrate vital info about a company like its products & their superiority over the competition, its key features, its contact information, and so on, therefore imparting dependability to it in the market. Shoddy work on a brochure can do a lot of harm to the reputation of the company and therefore it is very crucial to exercise care while developing it. This article will give you some key points on brochure printing and design.
The brochure should be developed to look professional, attractive and educative at the same time. It should use text and graphics in the right combination, while the colours should also be used aesthetically. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure should not have a disorderly feel, instead it should be clean and savvy, and at the same time simple and coherent.
While developing the brochure, issues related to brochure printing should also be carefully considered. It is usually a good idea to take a sample print out to see how the final brochure is going to look before you send it for bulk printing.
Budgetary considerations for brochure printing should not be ignored at the time of brochure designing. Gray scale printing is cheaper than color, hence if you are on a small budget you may wish to go for the former. If you are not restricted financially and are looking for attractive, colorful brochures, then you should remember that such brochures go well on thick, glossy papers. A compact brochure which requires printing on either side of the paper will need an adequately thick paper for printing.
Since brochure printing is done in large volume, always look for rebates from the printing company. However, never sacrifice quality, as you do not want to create a poor impression of your organization on potential customers.
The brochure should be developed to look professional, attractive and educative at the same time. It should use text and graphics in the right combination, while the colours should also be used aesthetically. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure should not have a disorderly feel, instead it should be clean and savvy, and at the same time simple and coherent.
While developing the brochure, issues related to brochure printing should also be carefully considered. It is usually a good idea to take a sample print out to see how the final brochure is going to look before you send it for bulk printing.
Budgetary considerations for brochure printing should not be ignored at the time of brochure designing. Gray scale printing is cheaper than color, hence if you are on a small budget you may wish to go for the former. If you are not restricted financially and are looking for attractive, colorful brochures, then you should remember that such brochures go well on thick, glossy papers. A compact brochure which requires printing on either side of the paper will need an adequately thick paper for printing.
Since brochure printing is done in large volume, always look for rebates from the printing company. However, never sacrifice quality, as you do not want to create a poor impression of your organization on potential customers.
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